Pinterest valued at more than $1bn after raising $100m funding

popular social network is between $ 1 billion and $ 1.5 billion, after a fundraising of 100 million

Spend on Facebook. Pinterest, the social network that lets people "pin" images and content to create collections of interest, has become the latest company to be worth more than $ 1 billion (£ 630m), after a journey of 100 million funding.

Although estimates of effective assessment when they involve investments range between $ 1 billion and $ 1.5 billion, underscoring the fact that Pinterest has found a business model that includes an "affiliate" pay people to shop on the site.

The new assessment is at least five times the value jump since October 2011, when a previous round of funding put at 200 million dollars.

The company has become known in recent months to become the 16th most visited site in the United States, as measured by Alexa society. In April there were over 20 million users, against 1,000,000 in July 2011, according to ComScore, another classification society.

Its traffic jumped after August 2011, when he was named one of the 50 best websites of 2011 by Time magazine, and in December he was in the world 11 million visitors in the week, according to Hitwise.

has now received a round of financing led by the giant Japanese retailer Rakuten online, including existing investors particiapants Andreessen Horowitz, Bessemer Venture Partners, FirstMark and capital, and a number of angel investors .

In October 2011 he received a round of financing of $ 27 million for a value of $ 200 million. The only site opened in March 2010.

Although the company did not disclose its revenues, are less likely $ 10 million based on modeling conducted in March by Rags Srinivasan, an expert in strategic marketing. However, with the number of users is growing rapidly, which could move quickly.

makes more people use Pinterest effectively advertise their products for free, to boost sales through the screens. This could give a future to the load by means Pinterest is the position or visibility.

• However, legal experts have questioned the responsibility of the trial site for copyright because it actually allows you to copy images are property. While some brands do not care if it involves sales, photographers and commercial organizations may be less satisfied.
Rakuten has invested in a number of online retailers in the world, including UK retailer Play.com.

"While some may see e-commerce as a distributor machine as a single experience, we believe it is a living process where retailers and consumers can communicate, learn and heal to make the experience more enjoyable, "said Rakuten CEO Hiroshi Mikitani.

"We see tremendous synergies between the vision and the model Rakuten Pinterest for e-commerce."

In an interview with the Financial Times, Mikitani revealed that he had also become a consultant in the e-commerce site, said. "Have a good understanding of images is increasingly important for e-commerce is simpler and more appealing to the human instinct of text. Such is the power of Pinterest, I think."

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