As Ambassador Theatre Group began installing high-tech 49,000 seats across the country, I took my ass to test over the latest developments in the theater exit
Few things in life attract the same low-level grunts and theater facilities. Back in 2009 Adam Kenwright, CEO of the theater known as public relations agency, has suggested that "deeply uncomfortable and inconvenient" places of London retains public away. At that time, I was not convinced . "Magic Theatre" I wrote in this blog, "has always come from the stage instead of messages. It is the quality of performance, not the seats, which attracts viewers. "
But is it time to eat my words? Last month, Ambassador Theatre Group, the largest operator in the UK, theater, announced that it will update all and each of its 49,000 seats, 11,000 of them in the West End. In the coming years - the company is a little vague on how this happens quickly - each will be equipped with technology designed to enhance comfort through better posture ProBax (which is already used in Lotus cars and is currently on trial for aircraft carriers). If advertising is to believe, this could be one of the greatest revolutions in output Groundlings theater of Shakespeare and spent the second half of Hamlet was wondering if his legs would bear.
But the new seats to the expectations? Only one way to know: Seat-round tester for the day. I went to the fortune of the West End theater, where he was the first group of new seats installed. First a comparison and contrast, as I have the chance to try the old seats still up in the upper circle. Shipwreck in the old red velvet, ending in a sort of zig-zag. My weight is the seat base in the spring at an angle of 45 °, leaving my knees around my stomach. Bent back only adds to my intuition and I automatically turn to one side, supporting my weight with my elbow on the arm. Under normal circumstances, probably would not have thought twice, but within minutes the seat feels really uncomfortable.
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