Victoria Beckham woos New York with secondary line

printing cartoons and loose style of the brand of clothing brand

"I'm not that miserable cow, you know," said Victoria Beckham quarter of the fashion editors a little scared, all perched on the white sofas carefully in a large loft in Manhattan, in the d waiting for his last show. "And here, this dress?" Beckham continues as a model came out. "It looks like a giant Faberge egg, right? And it is our moon print. What's great."

Although Beckham did not just talk like a fashion stylist in the classic tradition, it seems that quickly.

After a particularly strong show of what is now known as the main line of his collection over the weekend, and the beginnings of his secondary line, Victoria by Victoria Beckham, the Monday afternoon that it was even better, there is no doubt that the Beckham brand has worked in the fashion world.

But if the fashion industry has had to adapt a little Beckham modus operandi, and adjust its cynicism built on renowned designers, Beckham is trying to evolve it .

Victoria by Victoria Beckham - as Marc by Marc Jacobs and See by Chloe -. It is designed as a branch of the main series, more expensive

But lower prices - and to be clear, we're talking relatively small floor Beckham-ishly, dresses from £ 650 to £ 1,400 and - means a greater number of customers which means more large, more convenient and attractive to women who do not necessarily look like Victoria Beckham.

and the main line of his collection for next season have shown a marked shift and it seems to be mainly inspired by own firm of Beckham, Victoria Beckham by Victoria collection was certainly a change of clothes clinging body with which most people associate Beckham.

• Instead, the focus was on loose, crepe, satin, jacquard and something called "summer wool" changes barely touched the body, some in bright colors like Kelly green and deep blue, and sprinkled with a few cartoon prints with smooth, a look in the closet now verboten Beckham.
• "I am very conversational prints this season," said Beckham, wearing a cat print dresses herself. ("I want a cat, but David will not let me have a - . Which is not to make mouse in the house, it is a dog lover, "he revealed)

Aa exceptional views

other moons, including and especially nice to change long sleeves covered in prints of clouds.

"feeling of other clouds in the back, it is more expensive, but ends the history of fashion," said the pop star turned into a designer with the confidence of someone who was nursed at the knee of a couturier.

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