Larger women celebrated at inaugural London Plus Size fashion weekend

The organizers hope that the event

first of its kind in the UK - which coincides with the fashion week in London - make your mark

As the last round of fashion shows to launch in the capital, a very different type of fashion event is roaring back to life in east London. In a noisy and crowded Shoreditch, designers, models and bloggers from across the country come together to celebrate the official opening of the London Weekend More Fashion Size (LPSFW), two days of parades dedicated exclusively to women greater.

is the first event of its kind in the UK, which could not come soon enough for the women in the audience. Jo Swinson, Minister for Women and Equalities, opened the weekend with a speech suggesting the industry could learn from such an event.

"Twice a year the fashion community descends upon London. Rightly so, because we have a huge amount of pride in the fashion industry in London.

"But I think it says everything that is wrong with the industry that has an event for plus size women who are size 12 and over. Displays the industry n is not yet appreciate the diversity of beauty in this country, "said Swinson.

According to a recent survey conducted by the London College of Fashion, the average woman is a size UK 14-16.

buzzwords such as empowerment and pepper the air in celebration LPSFW, but a steel bar is based air frivolity. Najma Ali Goldstone and Keenan, two 25-year delay, the greater the size of the label Three One One, we're here to sell clothes.

"We love lace, sequins, leopard print crop tops orange -. Things like these, "says Ali, a high see-through collection of his spring / summer," you just want to wear a bra underneath. Some people say that tall women should not use this kind of thing, but do not listen to these people. "

The recent increase in large sizes blogs, the launch of magazines such as Slink and the success of the collection ranges Asos Curve, which has seen a 155% increase in sales last year, suggest that older women are more willing to keep up with the fashion industry.

• LPSFW room organizer Rianne short weekend blogger Remi Ray. "There is a passion here. These women want beautiful clothes, want to look good. And now for the event, while the London Fashion Week is over, we want to show the opportunities to recognize diversity."
• Ward and Ray is currently funding the weekend itself, but the hope that it may not be necessary.

Not everyone is enthusiastic LPSFW. Sarah Watkinson, 12 + UK Model Management, said: "This is a positive development, but we are not involved because our main goal modeling agency plus size curvy girls is to promote health and a subtle way, not to highlight their differences. "

plus size models is less rare on the slopes of what they were, and Robyn Lawley Crystal Renn modeled for, among others, Chanel, Ralph Lauren and Jimmy Choo. However, larger models are often presented as an addition to an exotic spectacle rather than a significant change.

A stylist, who spoke on condition of anonymity, said: "It is not only high fashion brands that do not want their designs are modeled by call girls big if I try on clothes for everyone. above a size 14, you get an apology and unanswered calls. Even high street shops catering to women of a certain size do not really want to advertising. "

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